Key Metrics


Metric Current Date Range Previous Date Range Change %
Visitors 513,757 710,506 -27.69%
Orders 11,968 17,045 -29.79%
Total Sales $590,581.12 $771,535.59 -23.45%
Net Sales $505,480.54 $660,893.75 -23.52%
Gross Margin $488,750.54 $648,388.15 -24.62%
Conversions 2.33% 2.40% -
ARPU $146 $35 317.14%
Avg Order Value $49.35 $45.26 9.04%
Avg Sale/Day $19,051 $24,888.24 -23.45%
Avg Order Quantity 1.96 1.77 10.73%
Return Orders Value $3,069.83 $4,280.74 -28.29%

Key Insights


Your Best Selling day was 2019-03-08, Total Sales $1499.25 and Total Units sold 75.

Your conversion rate for current period is 2.33%.

Traffic


Metric Current Date Range Previous Date Range Change %
Visitors 513,757 710,506 -27.69%
Sessions 673,050 960,365 -29.92%
Pages per Session 3.47 2.43 42.80%
Bounce Rate 60.40% 55.24% -

Key Insights


Most traffic on your site was recorded on 2019-11-25 with total 3550 visitors followed by 3202 visitors on 2019-01-12

Orders


Metric Current Date Range Previous Date Range Change %
Completed 11,491 16,534 -30.50%
Pending 477 511 -6.65%
Cancelled 113 185 38.92%
Quantity Sold 23,508 30,208 -22.18%

Key Insights


0.94% of Orders cancelled during this time period while 0% were cancelled during previous time period.

Acquisition


Metric Current Date Range Previous Date Range Change %
Total Visitors 726,094 527,265 27.38%
New Visitors 650,654 492,861 24.25%
New Registrations 15,041 10,221 32.05%
Return Customers 537 429 25.17%

Key Insights


Visitors to Customer conversion rate is 2.08%.

Maximum new user registrations 83 was recorded on 2019-10-22 followed by 68 on 2019-03-04.

Payments


Metric Current Date Range Previous Date Range Change %
Total Payments $460,791 $95,036 384.86%
ARPU $146 $35 317.14%
Refunds $41,149 $11,463 -258.97%
Declines $129,222 $0 -
Chargeback $255 $27 844.44%

Key Insights


Payment Gateway PAYPAL Currency Code USD has highest Success Rate of 100.00 followed by BRAINTREE, Currency Code USD with Success Rate of 84.51

Payment Gateway PAYPAL Currency Code USD has highest Effective Rate of 3.53 followed by BRAINTREE, Currency Code USD with Effective Rate of 0.00

Customer Retention


Metric Current Date Range Previous Date Range Change %
Repeat Customers 533 428 24.53%
Repeat Customer Rate 5% 2.79% -
Revenue $65,370 $47,958 36.31%
Avg LTV $58 $56 3.57%

Key Insights


Revenue from repeat customers is 11.07% of total revenue for this period while it was 0% of total revenue for previous period.